Why Consumers in the centre?
Stakeholders consider that “Food Italy” system, having as main objective the development of the quality of Italian products in Italy and abroad, gives Consumers in the world all the essential tools to buy in a conscious and informed.
A simple ITALIAN MARK of Food product, which distinguishes the Italian products: one instrument to the final Consumer, to recognize the italian products from the other. For many Consumers, to know that the entire production cycle of the product has taken place in Italy, is important to choose which product to buy.
The consumer looking for this ITALIAN MARK, affixed on the product, understand immeditly that is “real Italian product”, understood as according to 3 rules (requirements) of the regulations.